ROCA Investments is a private equity company that provides capital solutions and active partnerships to strengthen and scale Romanian SME's.
ROCA Investments amplifies the potential of companies by helping them develop business strategies that accelerate their long-term value growth.
ROCA’s two unique, relevant, and sustainable promises to its partners are:
- A different perspective on defining risk.
- Direct involvement in business (“skin in the game”).
The ROCA Investments mission:
We cultivate an entrepreneurial culture based on partnership, investing financial resources, know-how, and passion. We amplify potential and accelerate the growth of Romanian companies and brands.
Five years after ROCA Investments was launched, we discussed investor confidence in the local market and how we have grown together in developing the Romanian private equity sector.
Questions like “why” or “what makes ROCA different” were answered by one of our first and longest-standing investors, Theodora Popa, Vice President of the Transavia Group and an experienced investor.

„ROCA Investments stands for Romanian Capital and is an initiative of the Romanian business community, represented at the highest level by top local entrepreneurs, experienced managers, and reputable companies. Its goal is to contribute by improving and consolidating the national economic environment by developing a culture of association and participation. ROCA Investments is a long-term journey proposed to Romanian entrepreneurs at a difficult moment for their business and dream..”
- Rudolf Vizental, CEO ROCA Investments
The national economy is structurally unbalanced, with an inconsistent middle layer that makes the Romanian business environment unstable and fragile. Strengthening SMEs is the key to sustainable economic development. ROCA Investments accomplishes this through a unique approach in the Romanian market: seeing opportunities behind obvious risks, rolling up our sleeves, and actively getting involved.
How We Work?
ROCA provides not only capital investment but also know-how and management. This is a long-term journey for the Romanian entrepreneur at a turning point in their business and dream. ROCA is about a smart approach to the challenging economic environment that Romanian SMEs often face.

ROCA is a business solution for Romanian entrepreneurs and made-in-Romania brands. We are dedicated to our mission of creating a new entrepreneurial culture based on partnership. Through our work, the quality of our relationships, the transparency we promote, and the promises we keep, we aim to make an impact on the Romanian entrepreneurial environment. For everyone involved in the ROCA story, we are a place that helps them fulfill their potential.